Portfolio of Excellence Award for Creative Concepts and IMC- Art Instutute of Fort Lauderdale 2012
About Three Dog Bakery IMC
This integrated marketing campaign (IMC) is designed for the Three Dog Bakery. The plans include a promotion opportunity analysis, brand positioning, IMC objectives, plus all relevant advertising, promotion, personal selling, sponsorship, and database programs for consumers. Media Plan is included with an evaluation section to evaluate the success of the plan as described on this IMC.
IMC Creative Pieces
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